About Us



Insera Sena stands for ‘Industri Sepeda Surabaya’ (Surabaya Bicycle Industry), while ‘Sena’ is one of the famous puppet-show heroic figure in East Java which is known as the symbol of power.

Insera Sena located in Sidoarjo, southern side of Surabaya with strategic location about 15 minutes from Juanda International Airport. The company was established in 1989, with total area 132,000m2.

Supported by 1,000 employees and more then 20 experts in research and development department, Insera Sena has always increase its production capacity and reach approximately 750,000 units per year.

We are manufacturing various kind of bicycles such as city bikes, trekking bikes, road bikes, mountain bikes (hard tail, full suspension) and other types of bikes for both domestic and international market.

We’ve been doing business throughout the world within 5 continents and more than 50 countries.