Insera Sena, PT, is located at the southern part of Surabaya, at the edge of a developing city Sidoarjo, only 15 minutes from Juanda International Airport. The company was established on year 1989, on overall area of 30.000m2 with 18.000m2 of building area. With around 430 employee, Insera Sena always increase the product capacity and reach approximately 360.000 units per year. The company manufactures bicycles for local market and export for overseas markets using their own brands.

Insera Sena stand for "INdustri SEpeda suRAbaya" (Surabaya Bicycle Industries), Sena is a heroic figure in East Java puppet-show that resemble as a "power" symbol. The company manufactures many kind of bicycles, city bikes, trekking, MTB, full-suspension, hard-tail bikes, downhill, BMX, etc. The global percentage of the production is about 65% MTB, 30% trekking-comfort, and 5% of other types of bikes.

The company vision is to become a world class bike manufacturer that innovative, productive, eficient and competitive. To achieve that, the mission of the company is to produce, distribute, and market high quality products with high added-value, to raise competitive ability into a company that is slim, dynamic, eficient and effective with a major in human resources and technology development.

The company production orientation is currently 60% export and 40% for local market, from the beginning, the company have export bikes throughout the world, to 5 continents and more than 30 countries.